A course designed to transform your selfies into self-portraits you will like.

Sign up to the waitlist and we will contact you as soon as we open the doors.

Sophisticated Selfies  –  for those who rapidly want to improve their selfies and self-portraits wether it’s for their business or just for a better self-image.

Selfies are absolutely important for my business, my clients want to know who I am and what my life is like. Thanks to Alma’s selfie course, I can now put myself in an even better light, pose professionally and confidently, make myself look 10 kg lighter and shine in the next Christmas dinner photo. I heartily recommend Alma, she is the best photographer in the world for me.

Nathalie Wiederkehr

Ich war total begeistert, dass Alma einen Sophisticated Worksho anbot. Denn ich wollte auf meinen Kanälen auch mal Selfies posten und nicht nur Fotos von einem Fotografen. Mir fehlte die Flexibilität. Ich habe so viel im Workshop gelernt, dass ich mir nun sicher und frei bin, Storytelling mit meinen eigenen Bildern zu machen. Danke liebe Alma fü diesen grandiosen Workshop

Iris Weinmann


This is Aníta

This is the Aníta, before she started the course

She was not so good in taking selfies

But she learned quickly

and transformed her selfies

during the course

This is Alex

This is the Alex, before the course

She was not bad in taking selfies

Still, she totally

transformed her selfies

during the course

This is Iris

She had already taken

a selfie course but

still was able to improve

her selfies almost to a

professional level

This course has done so much for me. I have more confidence as an entrepreneur because I now I am delivering online photos that have more quality than before. When I am looking online for a product to buy, maybe from another entrepreneur I look at their pictures. I use what I learned from the course to make a decision if this is someone I would like to have business with.

Aníta G. Gústavsdóttir

A little bit about me

I’m Alma Dögg Jóhannsdóttir or Alma Johanns for short.

Born and raised in Iceland. Living in Switzerland since 1993.

Beside my top education in photography from Brooks Institute of Photography, USA, I have an experience of 25 years in the business. I have photographed hundreds of CEO’s, entrepreneurs and employees.

You can find my portraits on company websites, in catalogues, on book-covers as well as on social media profiles of successful entrepreneurs. You can view my work on my website

Last fall I started with the online programm Sophisticated Selfies which was a great success as you can see on this page. Now I’m working on putting it together in a fast course for ambitious women and busy entrepreneurs.

Sign up to the waitlist and we will contact you as soon as our door open.

Terms and conditions